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Zynga Tests ‘Reward Advertising’ in CityVille
Social network game developer, Zynga, is rolling out their own version of loyalty marketing, rewarding users for interacting with advertisers in various ways. Zynga, aiming to expand its advertising...
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Mobile Study: New App Economy Driving U.S. Job Growth
All is not dismal on the U.S. employment front. In addition to upward trending employment statistics, TechNet, the bipartisan policy and political network that promotes the growth of the innovation...
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Why Mobile Commerce is on the Rise [INFOGRAPHIC]
About 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting, according to retailer CultureLabel.com. The company put together an...
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4 Ways Restaurants Should Use QR Codes
Despite criticism, the QR code continues to be a major player in the evolution of mobile commerce. But while many Fortune 500 advertisers may have embraced the QR code in their marketing efforts, the...
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The Radical Growth of the App Economy [INFOGRAPHIC]
Since the launch of the first iPhone in 2007, the production and mainstream usage of smartphones has exploded. The device opened a world of innovation in mobile technology, which was soon followed by a...
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Mobile Adds a New Dimension to a Customer’s Value
Best Buy Co. Inc. has found its more valuable customers are ones who don’t just visit the e-commerce site or the bricks-and-mortar store. They also shop using their smartphones and tablets. How...
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[Infographic] The Future of Social Mobile Communications in the Enterprise
The nature of work has been changed by the mobile phone. This is an undisputable fact. It’s also a fact that organizations and enterprises have not always coped well with this revolution. The early...
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